We are continuing our look at the '7 Ways to Improve Your Google Rankings' written by Jim Lodico, copywriter and marketing consultant.  As it is now we don't have the back links active on our site for a number of reasons. We have talked this issue over and over with our staff and we are leaning to placing that capability on each gallery. We would love to hear from you on your feelings on that. Please read on to hear what Jim Lodico has to say on this. 

#3: Links: Focus on quality over quantity

Incoming links have always looked good in the eyes of Google. As a result, one way to move a site up the search engine rankings was to generate a high number of incoming links all pointing to a given web page.

As Google places higher and higher value on the quality of the content, this tactic is not as effective, and can even harm a website’s ranking if overdone.

For the small business website owner, this should come as good news. Instead of generating 50 articles with subpar content, website owners can now focus on creating fewer high-quality articles or incoming links, as Google is no longer placing much value in links from article distribution sites such as Ezine.com.

In another article on ways to improve your blog SEO with inbound links, I suggested that press releases were a good way to generate incoming links because distribution services often generated back-links as articles were placed on various press release syndication websites. This link-building strategy has also changed post-Panda update, as these links are not as highly valued as they once were. However, a well-written press release can still be very effective when picked up and reported by a journalist or major publication.

Focus on getting high-quality links from high-quality websites. Guest posting is still an excellent way to generate high-quality incoming links. If possible, try to wrap links in important keywords. For example, as a content marketing copywriter, a link around “content marketing copywriter” would be more effective than a link wrapped around my name.

About the author of 7 New Ways to Improve your Google Ranking 

Jim Lodico

Jim Lodico is a copywriter and marketing consultant specializing in creating powerful content and teaching businesses how to use blogs. You can follow him on Twitter @jlcommunication. Other posts by Jim Lodico »