As if selling art online isn't hard enough....right?  This is a really good read.  It reinforces what I have been posting time and time again, Blog, blog blog....share, share and share. Important to note. Each of your galleries are their own sites that are being networked under one big site. If you are not writing and keeping up with fresh content you will not get the best exposure that you would be otherwise. I would like to encourage you in this area of marketing your artwork. Where ever you hang your hat...it will make no difference if you do not do your part. 

7 ways to improve YOUR Google ranking by Jim Lodico  http://www.socialmediaexaminer.com/7-new-ways-to-improve-your-google-rankings/

Starting with #1.

Wondering how to respond to Google’s recent algorithm changes (known asPanda)?

Keep reading to find out.

A bit of history

In an interview with Wired Magazine, Udi Manber, Google’s head of search, said that Google will make as many as 550 changes to its search algorithm this year. One of the bigger changes happened this past winter in what has been called the Panda or Farmer update.

According to a report by Sistrix.com, within days of the update, a number of very large websites saw their Google rankings take a drastic drop. Sites such asEzinearticles.com and Suite101.com lost 90% or more of their visibility on Google. 

This Sistrix table shows the domain and the percentage loss since Google's change.

Although a 90% drop in visibility may seem extreme, it was a direct result of Google’s attempts to weed out content farms (websites with high-volume, low-quality content) and those trying to game the system. In the process, a number of unsuspecting websites got caught in the fray.

For the average small business owner, stories like this can be concerning. It’s hard enough to move to the top of the Google search rankings, let alone keep up with the constantly evolving magic that makes Google work.

However, for those looking to build quality websites that achieve high Google search results, nothing has really changed. As always, the key is to focus on publishing high-quality content that readers will want to share.

Here are 7 tips to help your business move to the top of the Google search rankings.

#1: It’s all about the user

It’s important to remember that the reason for the continually changing algorithms and updates is that Google has one objective—to provide the highest quality, most relevant search results possible. If they fail to do so, competitors such as Bing and Facebook are nipping at their heels ready to take up the slack.

Google is not out to penalize websites or hurt website owners. They want to ensure that users find the information they seek on the first try.

When it comes to search engine rankings and improving SEO, start by looking at the site from the perspective of the user searching Google. Does your site provide the best, most relevant information for a given search term and if not, what can you do to fix it?

Google’s Amit Singhal, head of Google’s core ranking team, provided 23 questions to consider when evaluating web content. These are some of the same questions that Google is using to test algorithms and evaluate websites using third-party beta testers. The questions provide an excellent insight into Google’s perspective and a tool to analyze your website from the user’s point of view.

ABOUT THE AUTHOR, Jim Lodico

Jim Lodico is a copywriter and marketing consultant specializing in creating powerful content and teaching businesses how to use blogs. You can follow him on Twitter @jlcommunication. Other posts by Jim Lodico »